Pars Foundation

Business Management

A real-life look at how the club markets itself to the many different segments of its fan base.

A look at how Dunfermline Athletic FC markets itself to fans and sponsors. We will cover market segmentation and the P’s of Marketing. Pupils learn by a revised lesson, using practical group work and group discussion to develop their Business Management knowledge and understanding of Marketing.
If you have time, we can arrange. Short stadium tour.

Time - 1 hour, plus 1 hour stadium tour

When - Tuesday morning or afternoon. If it’s easier for you, we can visit your school to deliver in class time.


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